About Us

Novate: Professionally managed services

Novate is a highly principled business, looking after the interests of our customers. In particular, we respect the principles behind the Four-Way Test – a code of conduct familiar to many Rotarians.

The Four Way Test

One of the world’s most widely printed and quoted statements of business ethics is The 4-Way Test, which was created in 1932 by Rotarian Herbert J. Taylor (who later served as RI president) when he was asked to take charge of a company that was facing bankruptcy. This 24-word code of ethics for employees to follow in their business and professional lives became the guide for sales, production, advertising, and all relations with dealers and customers, and the survival of the company is credited to this simple philosophy. Adopted by Rotary in 1943, The 4-Way Test has been translated into more than a hundred languages and published in thousands of ways. It asks the following four questions:

“Of the things we think, say or do:

  • Is it the TRUTH?
  • Is it FAIR to all concerned?
  • Will it be BENEFICIAL to all concerned?”

The long game

Novate collectively has many tens of years of expertise in the IT industry, but of course recent experiences count for more than anything else – who cares about MS-DOS commands these days – well we do, but they are unlikely to feature in a solution proposed today!

We are always conscious to deliver current main-stream solutions that will deliver reliability to our customers and that return business benefits. Information Technology should not be a grudge purchase – a customer that resents having spent the money will not come back and spend more.

If you feel let down by a previous supplier then maybe you need to work with an ethical company.